Courtesy of Web Design Mastery

Tabbing Through HTML Forms

You can enable your visitors to tab through your form fields. To view this example, place your cursor inside the Name text box and press your tab key on your keyboard. You can tab through each text box.

Name:
Address:
Email:
URL:


<FORM METHOD=post ACTION="/cgi-bin/example.cgi">
<INPUT type="text" name="name" size="20" maxlength="30" tabindex="1">
<INPUT type="text" name="address" size="20" maxlength="30" tabindex="2">
<INPUT type="text" name="email" size="20" maxlength="30" tabindex="3">
<INPUT type="text" name="url" size="20" maxlength="30" tabindex="4">
<INPUT type="Submit" VALUE="Submit">
</FORM>

The "tabindex" value determines the order in which you will tab through the text boxes.

If you would like the tab order to skip a certain area, such as check boxes and radio buttons, simply use a negative value beginning with "-1" then "-2" and so on. Each negative value will be bypassed when tabbing through your form.

Copyright © Shelley Lowery

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Shelley Lowery is a successful well-known Internet Marketer and owner of several successful sites, including www.Web-Source.net.

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DrNunley's Biz-Tips

by Dr. Kevin Nunley

Ways to Use All That FREE Stuff

There is a glut of great sounding free stuff on the Net. Tons of gizmos and systems that can help your business (or your professional life) and don't cost a dime.

Maybe it's because I grew up in farm country, but I HATE to let anything free go by without finding some use for it. Once software is developed, it is extremely cheap to distribute. Because of that, there is a landslide of free tools you can use to make your web site a cash cow.

But how do you use them?

Before you use any other free tool, get a free newsletter list manager and use it to the max. My personal favorite is Topica.com. eGroups.com is also outstanding. Any 10 year old can set up a newsletter. And NOTHING pulls customers like an interesting email newsletter going out every week, every two weeks, even every month. Fill your newsletter with articles from free ezinearticles.com.

Make your next stop at FreeGuestBooks.com. Their guest books are great, but the free discussion board is even better. A friend put one on her site, wrote a welcome note, then left for a couple of weeks. When she got back, she was surprised to find dozens of conversations going on hotly debating her ideas, with people asking questions and others answering--terrific promotion for her site.

The Net can be a bit boring, but I'm not sure all the Flash slide shows we're seeing are the answer (for most of us, they take forever to download). Consider putting sound on your site. Go to free GiveMeTalk.com and record your own "radio show." It can simply be you telling customers and prospects about your products, services, and ideas on how to better use them.

About the Author:

Kevin Nunley writes your sales letter, web page copy, press release, solo ad, article, or other one page document. Visit DrNunley.com. Reach Kevin at kevin@drnunley.com.

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7 Methods the Pros Use to Increase Website Traffic

By Paul Coulter Copyright © 2008-2010

It is no accident that the highest value businesses on the Web are not necessarily the ones with the highest annual profits, but rather the ones with the most website traffic. This is because consistent website traffic presents unlimited opportunities for conversion into profits. Businesses that have the capital to do so concentrate for years on building website traffic before they even try to make a profit. However, those of us in the real world with small online businesses need to be more balanced. We need to increase website traffic and make a profit early on in our business pursuits.

This article is an overview of the key methods the pros use to increase website traffic without breaking their budgets. After reading this, you should either have some new ideas about how to increase website traffic or have reinforced your drive to use these ideas to increase your website traffic.

If you are like most of the small businesses on the Web, you're scratching and clawing for every site visitor you can get. The Web is the most competitive environment in the world because everyone with an Internet connection can do business on the Web. However, the Web is also the greatest business opportunity in the world because there are about a billion people surfing around. What other marketplace can match that? Of course, none of those people do you any good unless you find a way to drive them to your website.

So, enough talk about the obvious importance of finding ways to increase website traffic. Below is a list of 7 important methods the pros use to increase website traffic without breaking their budgets:

1. Take part in online communities and forums. You can establish expertise, credibility, goodwill, and friendships with potential customers when you provide help to others in these communities and forums. You can also learn more about your customers and the needs people have that you can fill. You will increase website traffic for the long-term by being helpful in forums in many cases because these forum postings could be available on the Web for many years and help many people.

2. Offer a helpful or interesting newsletter related to the content of your business website. This is another way of gaining credibility with potential customers. If you make your newsletter very interesting, it will also provide a regular advertising medium to those with an interest in your products. So you will be increasing website traffic from those likely to buy from you.

3. Write articles related to the content of your business website that you can publish and/or make available for other sites and newsletters to publish. You will gain credibility as an expert for the contents of your articles and from the willingness of others to recognize your expertise by publishing your articles. You will also gain exposure, as your name and website will appear at the bottom everywhere your articles are used.

4. Swap links with websites related to your business website. This will help establish credibility for you because you are cited by other websites. More importantly, it will increase website traffic from people interested in your type of website. A further benefit will be that search engines will recognize links to your sites as an endorsement of your credibility on the topic and thus put you higher in search results.

5. Make sure the content on your website uses more nouns than pronouns. Search engines don't know what objects pronouns refer to when they see pronouns. And, the people doing searches use the noun objects themselves for their searches. So your websites should include the nouns for which they are searching. And you thought learning objects, nouns, and pronouns in school was useless?

6. Consider spending most of your advertising budget on search engine advertising. This advertising not only will increase website traffic, but you only have to pay for website traffic from people doing a search for words describing what you offer. This increases your chance of closing sales directly off your advertising budget.

7. Offer things to your customers for free that improve your brand image or contain advertisements that your customers will pass around to others, increasing your exposure. This is often referred to as viral marketing because the marketing spreads from one person to the next instead of from you to each customer. The best way to achieve this is to offer something unique that is either extremely useful or entertaining. It is a definite plus if what you offer appeals specifically to your target market so that you will increase website traffic from buying customers.

About the Author:

Paul Coulter owns and operates a Toronto web design company that provides custom website development and Internet marketing services. For more Internet marketing information, please visit http://www.ekonline.com

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10 Ways to Turn Browsers Into Buyers

By Terri Seymour Copyright © 2010

One of the first steps in starting your own online business is making a website. This website is your place of business and must be treated as such. Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the major obstacles in building your new business.

Below are ten things you can do to help increase your website's conversion rate:

Call to Action � Telling your visitors what to do can help turn their indecisiveness into action. Tell them what to do to begin the ordering process. Tell them why they should buy from you and that they should "Buy Now". Tell them to Click Here to make the purchase. Give clear and concise instructions.

Easy Navigation � Do not make your site a maze for your visitors to try and navigate. Have a simple, clean design with an easy navigational menu. Use short, straightforward, easy-to-read paragraphs. Make all your pages uniform and professional.

Be Direct � Write your page copy like you would talk to your customer. There is no need for fancy words. You do need to be professional but your web pages DON'T need to be written like a complicated legal contract.

Contact Info � Always have your name and contact info on every one of your web pages. Be sure to write an About Us page. People will NOT trust you if they do not know who you are. Make up a Privacy Policy page so your visitors feel secure, which will add to that trust.

Professional Graphics - Graphics can help increase sales but do not use the childish looking cartoon clipart. Use professional well-designed graphics. There are some sites where the cartoon clipart will fit but most will need sharp, clean professional graphics.

Easy Ordering Process – One sure way to lose a customer is by having a long, drawn-out ordering process. Having to click through too many pages to order will have your potential customer clicking to another site. Be sure your shopping cart is secure and doesn't ask your customer to write a book or click to the moon!

Upfront with Prices – One thing that makes me leave a site very quickly is if they try to hide their prices. Even if your prices are a bit high, you will be better off to be upfront with them than to try and hide them. Also, have easy access to your shipping rates and return policies.

Sense of Urgency – Sometimes people need a little help deciding if they should order or not. Creating a sense of urgency can help them make that decision. Limited Time Offer, Limited Supply, First 10 Customers, Buy Now for Free Gift. All these types of phrases help get the customer in the "Buy Now" frame of mind.

Stress the Benefits – Be sure to explain what your products and/or services can do for your customer. Benefits sell more than features. For example: If you are selling office chairs, be sure to tell them how it will help their posture thus minimizing back pain instead of explaining what the chair is made from. Let them know the chair will support their spine rather than going on and on about the fabric. People want to know what your product can do for them!

Make Your Visitors Feel Appreciated – If your visitors feel appreciated just for being a visitor, then they know they will be treated well as a customer. Give a free gift just for stopping by. Give them a discount on their first order. Let them know you appreciate them and thank them for even stopping by your site.

All these things can help sway a person's decision "To Buy or Not to Buy". Try as many as you can and see how effective they can be.

About the Author:

Terri Seymour (also known as "The eBook Lady") has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml

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Form Submissions Without Submit Buttons

By William Bontrager

When you want a form that can be submitted without requiring the rather prominent submit button, this article shows you how, with several methods:

  1. Submitting a form with a regular link.
  2. Submitting a form when a checkbox is checked.
  3. Automatically submitting a form.

This article contains step-by-step instructions with code examples. I think you'll find it easy to follow.

The article assumes you already have a working form that is submitted to a CGI program in the conventional manner, with a submit button. When you see "/cgi-bin/script.cgi" in the examples, substitute the URL of your CGI program.

If you don't already have form and CGI program, consider Master Feedback from http://willmaster.com/master/feedback/ to have the submitted information sent to you via email, or Master Form V3 from http://willmaster.com/master/formV3/ for a program that can also store form information in a database on your server.

Submitting a Form With a Regular Link

With this method, you can cause a form to be submitted when the user clicks on a regular link, which can be a text link or an image link.

This requires two steps.

First step, the form —

Give your form a name. This is done in the FORM tag itself:

<form
   name="MyForm"
   method="POST"
   action="/cgi-bin/script.cgi">

Second step, the JavaScript —

Create a link containing the submit command:

<a href="javascript:document.MyForm.submit();">
Click to submit the form
</a>

Optional third step —

You can remove the submit button or, to be kind to the few non-JavaScript browsers that visit your site, put it between NOSCRIPT tags:

<noscript>
<input type="submit" name="Click here">
</noscript>

The above will display the submit button only when non-JavaScript browsers visit the page.

Submitting a Form When a Checkbox is Checked

We'll use a checkbox to demonstrate how to cause a form to be submitted when the user does something with a form field. When the checkbox is checked, the form submits.

(Actually, the submission occurs when the checkbox is clicked, which would be a check if it was previously unchecked or would be an uncheck if it was checked.)

This requires two steps.

First step, the form —

Give your form a name and add the checkbox. The checkbox would probably have instructive text. Example:

<form
   name="MyForm"
   method="POST"
   action="/cgi-bin/script.cgi">
<input
   type="checkbox"
   name="MyCheck"
   onClick="DoSubmission();">
   Check when done with form

Second step, the JavaScript —

<script type="text/javascript" language="JavaScript"><!--
function DoSubmission() {
document.MyForm.submit();
}
//--></script>

Put the JavaScript anywhere on your page, in the HEAD or BODY area, above or below the form.

Optional third step —

As in the "Submitting a Form With a Regular Link" section, above, you can remove the submit button or keep it between NOSCRIPT tags for non-JavaScript browsers.

Automatically Submitting a Form

If you only want to log CGI environment variables, and/or set a cookie, a form submission without actually sending information to the CGI program could be appropriate. Otherwise, the form should have information to submit before it is submitted, whether automatically or by manual click.

In other words, we'll have to figure out a way to get information into the form before it's automatically submitted.

Information that's available to put into the form are things like the current web page URL and the time zone information from your visitor's computer. The latter is a way to determine which geographical time zones your visitors are at — except those who have incorrect clocks and/or time zone information specified for their computers.

This requires two steps.

First step —

Put a form with a name into your web page. There must be one hidden field for each item of information you want to automatically fill with information and submit, current URL and time zone offset are in our example:

<form
   name="MyForm"
   method="POST"
   action="/cgi-bin/script.cgi">
<input
   type="hidden"
   name="ThisPageURL"
   value="">
<input
   type="hidden"
   name="TimeZoneOffset"
   value="">
</form>

You'll need to add a hidden field to let your CGI program know the URL of the "thank you" page it should use.

Put the form anywhere in the BODY tag. It won't be visible, but it will cause the browser to print a blank line.

Second step, the JavaScript —

Somewhere below the form, put the following JavaScript code:

<script type="text/javascript" language="JavaScript"><!--
document.MyForm.ThisPageURL.value = document.URL;
var x = new Date();
document.MyForm.TimeZoneOffset.value = x.getTimezoneOffset();
document.MyForm.submit();
//--></script>

When the page is loaded, the JavaScript will automatically fill in the form with the web page's URL and the time zone offset information from your visitor's computer, and then automatically submit the form. After processing the form information, the CGI program presents a "thank you" page.

The time zone offset is the number of minutes plus (West) or minus (East) of Greenwich Mean Time.

Optional third step —

Because the automatic submission of the form will load a different page (don't have the "thank you" page be the same page, re-loaded, or it will submit the form each time the page loads, in an infinite loop), you may want to put your automatic form submission page into an IFRAME tag. The "thank you" page can then be an image or other content that you want to display on the page.

To make an IFRAME tag, put this into a web page (a web page different than the web page with the automatically submitted form):

<iframe
   height="300"
   width="200"
   src="WebPageContainingAutomaticForm.html">
</iframe>

Adjust the URL so the web page containing the automatically submitted form loads into the IFRAME tag. And adjust the height and width to accommodate the "thank you" page.

The web page with the automatically submitted form will load into the IFRAME and, after automatic submission, load the "thank you" page.

(Netscape versions 4.# and earlier don't recognize the IFRAME tag. It's ignored, as if it wasn't there — no extra space, no content, nothing.)

Notes

If you decide to test several of the above examples on the same web page, give the forms different names. Otherwise, the browser is likely to become confused about which information belongs to which form.

Have fun with the examples. Once you're familiar with how they work, you can decide whether or not they can be adapted to your unique requirements.

Will Bontrager

Copyright © Bontrager Connection, LLC

About the Author:


William Bontrager Programmer/Publisher, "WillMaster Possibilities" ezine mailto:possibilities@willmaster.com

Are you looking for top quality scripts? Visit Willmaster and check out his highly acclaimed Master Series scripts. Some free, some for a fee.


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